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Manchester United

Can Manchester United's youth academy inspire this new technology training programme?

All too often, attempts at philanthropy and ESG can appear to be token gestures, handy for ticking a checkbox, issuing a press release and brand building but not much else. However, today services giant DXC Technology and Manchester United will announce an educational partnership that at first sight looks a

Manchester United's CEO of Digital Products & Experiences, Phil Lynch, on fans, data, partners

Phil Lynch on using data to improve the fan experience, and working with DXC Technology

Manchester United signs DXC for tech deal, shirt sleeve spot

"Fan first is how they call it, instantly getting that engagement."

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